Branding in service-based businesses can turn strangers into clients only when you do it right. Here’s everything you need to get started.

If you find yourself questioning, "What's next?" in your business journey, it's a sign that you're ready for a fresh perspective in your brand’s direction. As a passionate entrepreneur, you may have experienced significant growth and evolution over time and wondering your next steps. These 5 questions will help you figure it out.

In the fast-paced world of business, brand strategy has become a buzzword that is often thrown around without much thought. It's time to break free from the conventional approach and discover a new perspective on brand strategy that can truly drive your small business forward.

What even is building a brand? Or branding? There are so many big words and jargon on branding and building a brand. It can get overwhelming at times with jargons such as vision, mission, values and more. But here, we use a simplified framework that breaks everything down clearly.

What does it takes to build a brand that is instantly recognisable? Your brand is not boring and generic and you get to express it through your brand personality!

Do you ever get a customer saying ‘I love your brand!’? That’s the best kind of compliment!

What exactly is brand personality? How can you use brand personality to build your brand?

Discover how you can use your brand to stand out from the rest by treating your brand as a person. Your brand is not just a brand, it holds more power than you think.