How to instantly make your brand recognisable using brand personality

As brand owners, you often need to describe your brand to others. Whether you are at a networking event or whether you are meeting potential collaborators.

Describing your brand is not as easy as it looks.

Sure it is easy to say what you do and what you sell but how about when you want to build a long lasting impression?

How can you make your brand instantly recognisable and distinct by using words alone?

The one mistake most brand owners make is that they use similar, boring and generic words to describe their brand.

Here’s an example of a women’s fashion named Ester!

Ester is a womens’ fashion label and we all are about being strong together as women. We aim to inspire and empower others through our clothes.

What is your first impression? Does it stand out to you?

It’s hard to stand out because it is generic and boring. There are many other fashion labels just like that and that makes your brand easily forgettable.

How can you describe your brand then?

Describe your brand as if it were a person by using contrasting words which are uncommonly seen together.

Add in the quirks, add in the little things that your brand does.

And you get yourself a brand that is instantly recognisable.

Using the same example of Ester,

Ester is a womens’ fashion label and we are all about being reliable, empowering and unfiltered. Just like the best friend that you would tell everything to.

We are all about the tough love and we are not afraid to call you out when you are about to send a drunk text to your ex.

We are your ride or die, who is always cheering you on by giving you great fashion advice and hyping you up on your good and bad days. We empower you to be confident in your own skin by wearing clothes that you love.

Notice how it is the same brand but you are instantly able to paint a vivid picture and put a face onto the brand?

Brand Personality allows you stand out in your own unique way.

It is not about choosing a few generic and similar words to describe your brand.

It is about creating a distinct personality that is instantly recognisable that allows you to show up as a brand.

So each time you post content, engage with your audience, launch a new product -

You can ask yourself,

Are you behaving just like the way you describe your brand?

If you are able to confidently say heck yes, you are on the right track in building a recognisable and distinct brand!

If you need help to build a brand full of personality, we are always here to help!

Click below to find out more about our services below!

We don’t just build a brand that looks good, we build brands full of personality that you wanna hang out with them.