How do you stand out from your competitors to win over your ideal clients

Brands are everywhere. There is almost always a new brand emerging everyday. Your cousin starts a new jewellery brand, your childhood friend starts a new health and wellness brand and you start a new artisanal candle lifestyle brand. Can you imagine how many brands are out there selling similar products as you?

When there are so many old and new brands out there serving the same target audience as you, how can your brand stand out from the rest?


The trick is not to think of your brand, just as a brand.

Your brand is actually a living being. Your brand is complex, just like a person. Your brand is not entirely you but it has a life of its own.

When you treat your brand as a person, you start to realise that there are so many similarities of a brand vs a person.

Here are 4 similarities and how you can you use them to your advantage to get your brand noticed:

1. Your brand is more than just its visual elements.
   

   Just like people, we don’t remember a brand just because they look pretty.
   
   We remember people because of how they look, how they act, behave and how they communicate.

   
   We remember brands because of how they they communicated their value, how they solved our problems and how they connected with us.

   
   Your brand should be more than just your visual elements. Your focus should be building a brand that is meaningful from the inside-out.
   
   
   

2. Your brand needs love and attention.
   

   Just like people, a brand is in a relationship with their customers / clients.

   As humans being in a relationship, we take the time to get to know our partner and ultimately we want to form a connection and be loved.

   
   Brands are constantly nurturing and engaging their connections with their customers and clients because ultimately, brands want to get the love and attention from their customers and clients.

   
   Your focus should be on building a long-term relationship with them.
   
   
   

3. Your brand is not perfect.
   

   Just like people, no brand is perfect. We all have quirks.
   

   Perfection is overrated. Even as humans, it is unattainable to always show that we are perfect. We all have bad days. We relate to authenticity and transparency more than perfection.
   
   Brands are the same, brands should not try to look perfect all the time. Brands should not be afraid to be different and showcase their quirks.
   

   Your focus should be leaning into showcasing more of behind-the-scenes, the unfiltered version instead of trying to be perfect all the time.
   

4. Your brand is constantly evolving.
   

   Just like people, brands are constantly growing and evolving.
   

   As time passes, we grow and evolve. We are not the same as we were 5 years ago. We go through the different phases of life and we are always changing to be a better self over time.

   
   Over time, technology and consumer behaviour may change and brands have got to stay relevant and evolve to keep up with the changes.
   
   Your brand will not remain the same over time. Change is the only constant and it’s important to be adaptable to changes.
   

When you treat your brand as a person, you start to realise that your brand is more than your products. It is so much more. Instead of trying to stand out through your products, why not try standing out from the crowd by building a brand people fall in love with?

We help business owners like you build your brand through brand strategy and brand identity. Find out more about our services here.