The importance of brand personality when building your brand

As a business owner, you spend all your time trying to perfect your offer and product before you launch. You want your product to stand out and reach your ideal clients so you can win them over.

And when your product or offer is ready for launch, your marketing strategy may look a little like this:

• You scramble for content ideas and have a hard time coming out with something to share

• You spend time creating content and not getting any reach

• You hop on every short-term trends in hopes of going viral

That’s because you were focused on your products and offerings and you overlook the part of looking beyond your products and offering, which is building your brand.

Building your brand starts from the inside-out.
The inside of your brand is your brand personality.

And your brand personality sets the foundation on how your brand looks, acts and talks.

Without getting clear on your brand personality, you fall short in marketing your great product. Your ideal clients sees the functions and benefits of your product but they don’t understand how it will benefit them.

How can you use Brand Personality to connect with your ideal clients?

Brand Personality helps to connect with your ideal clients and eventually winning them over. Because how can you not love someone with a great personality?

Wonder how you can use brand personality to up your branding game?

I have a free brand personality workshop that walks you through how you can use brand personality for your brand regardless of being a product or service based brand.

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It covers 4 main areas:

• What exactly is brand personality?

• Is brand personality only for personal brands?

• How can you use our brand personality to stand out from our competitors?

• How can you uncover our brand personality and quirks?

At the end of the workshop, you get to have clear actionable steps on how to use brand personality to differentiate your brand and win your ideal clients over! Click here to learn more about brand personality.

Let’s win them hearts over today!