Find Zen with zen-inspired kombucha bliss
Challenge
In a world saturated with vibrant and energetic kombucha brands, Actizen aims to break free from the norm and embrace a completely different direction.
While the market is filled with fun and loud branding, Actizen seeks to stand out by championing the art of slow-living, tranquility, and mindfulness. Actizen is the ultimate refreshing kombucha drink for slow-living, using the perfect blend of high-quality ingredients and an advocate for a zen lifestyle.
The challenge is to create a brand identity that resonates with those who crave a more balanced and serene lifestyle, offering a refreshing perspective from the typical kombucha experience. Actizen's unique approach is what we focused on while designing a visual identity that evokes calmness, simplicity, and elegance.
Solution
Actizen's brand strategy revolves around a powerful message: it is more than just a drink; it is a lifestyle. Through mindful and slow-living principles, Actizen sets itself apart from typical kombucha brands.
Positioned distinctively from conventional kombucha brands, Actizen embraces the art of slow-living and mindfulness. The brand positioning focuses on elevating Actizen beyond a fun beverage, emphasizing its core essence as a mindful, serene, and tranquil brand. By embracing slow-living and mindfulness, Actizen encourages consumers to cherish life's simple pleasures and appreciate each moment.
Design
Actizen's brand identity exudes simplicity through a captivating pattern paired with minimal typography. The pattern design draws inspiration from zen aesthetics and nature, evoking a sense of calmness and tranquility. The pattern and typography creates a visual language that stands out in a noisy and cluttered market.
Logo Wordmark
This logomark is the centerpiece of Actizen's brand identity, making a bold statement that sets it apart as a symbol of slow-living and zen-inspired indulgence.
Logo Mark
Actizen's distinctive wordmark features a custom letter "A" with a straight edge, resembling a roof over a house. This unique design symbolizes the concept of a home, representing slow-brewed goodness infused with the warmth and comfort of a familiar house.
Colour Palette
Actizen embraces a soothing color palette that revolves around various shades of greens, including chartreuse green and greys. Chartreuse green adds a touch of vibrancy and freshness, infusing the brand with a sense of vitality and renewal.
Typography
The use of a script font in Actizen's brand identity subtly emphasizes the essence of zen with the flowy lines of mindfulness. The unique sans-serif font used for the body text complements the script font, adding a modern and distinct touch.
