Unconventional jewellery with nature’s touch
Challenge
Woxys is a bold and visionary jewellery brand that redefines elegance with unique materials. With an unwavering commitment to sustainability, Woxys sets itself apart by utilizing unconventional materials such as wood and epoxy, to craft one-of-a-kind pieces that captivate hearts and minds. Embracing the beauty of nature's raw elements, Woxys intertwines innovation with an eco-conscious approach, each creation bearing the mark of artistic craftsmanship.
The challenge for Woxys was to create a brand identity that reflects the harmonious blend of nature and refinement, inviting the world to embrace the allure of unconventionalism and witness the extraordinary beauty that lies within Woxys' jewellery.
Solution
The solution for Woxys' brand strategy revolved around harnessing the brand's distinctiveness and presenting it in a way that captivated the target audience. The central focus was on emphasizing Woxys' unique selling point of innovation and nature, leveraging the use of unconventional materials like wood and epoxy in their jewellery designs.
To achieve this, the brand positioning was carefully crafted to challenge the prevailing perceptions surrounding wood and epoxy jewellery. We aimed to abolish the misconception that these materials are limited to casual or everyday wear, instead positioning Woxys as an exceptional jewellery brand perfect for special and significant occasions.
By showcasing the exquisite craftsmanship and elegant designs, we communicated the idea that Woxys' pieces are not just fashion accessories but truly distinctive works of art, worthy of celebrating life's precious moments. The brand messaging was tailored to evoke emotions, emphasizing the beauty of nature and the uniqueness of each handcrafted piece.
Design
The brand identity of Woxys embodies a captivating blend of earthy and refined elements, capturing the essence of its unconventional jewellery. It captivates the imagination and resonates with individuals seeking elegance and uniqueness.
Logo Wordmark
The logo mark further reinforces Woxys' identity, featuring a stylized "W" that beautifully incorporates the natural patterns of wood, adding a touch of authenticity to the design.
Logo Mark
The custom wordmark elegantly showcases the fluidity of epoxy with the letter "W" flowing elegantly, in contrast to the rest of the letters. The flowing "W" not only showcases the beauty of epoxy but also becomes a powerful and distinctive symbol that customers can easily recognise and remember.
Colour Palette
Woxys embraced an earthy color palette, enriching its brand identity with hues of rich greens, warm browns, and sophisticated neutrals.
The rich greens and warm browns in the earthy colour palette symbolises the natural beauty of the materials used in Woxys' jewellery. The addition of neutral linen and blacks to the palette adds a refined touch, striking a perfect balance between the organic and the sophisticated.
Typography
The typography embraces unconventionality, employing a custom typeface with subtle rugged edges, evoking the imperfect yet beautiful aspects of the natural world. This choice symbolizes Woxys' dedication to sustainability and authenticity in its designs.
