Break Out of the Sea of Sameness
Challenge
In the interior design world, Studio Oxley sets itself apart by breaking away from the typical wabi-sabi and Japandi minimalistic styles. The project had a clear vision: to weave the founder's unique experience and artistry into the studio’s identity.
Her approach to design embraces a rich blend of textures, colors, and patterns, showcasing subtle yet impactful elements.
Our goal was to ensure that Studio Oxley stands out distinctly from other interior design studios, creating a space that truly reflects its unique essence.
Brand Strategy and Messaging
At the heart of the strategy, the founder tackles the challenge of limited variety and off-the-shelf offerings in Singapore's interior design scene.
We positioned the brand to emphasize small details, elevating simple elements with subtle patterns, textiles, and colors. Our approach maintains a timeless, luxurious feel without becoming dull or overly trendy, striking the perfect balance through careful curation and bespoke pieces.
Brand Design Elements
Our design elements blend artistry and subtle textures without being overpowering. We created a logomark that begins with an abstract representation of the letters "S" and "O," seamlessly integrated into a tile pattern.
We created various patterns that reflect the founder's belief in artistry. These details and patterns infuse each space with a personal touch, showcasing the tactile elements that make each home unique to its owner.
Brand Applications
Throughout the brand, we used patterns to highlight the studio's unique design style, ensuring consistent branding across business cards, social media, and presentation decks. These patterns showcase their artistic work while reflecting the subtle details they pay attention to, setting them apart from the competition.
